"We're all born with infinite potential and creativity. We all have it in us. Each and every one of us. That's the only truth" - Deepak Chopra
"The three things you can offer your children to change them: attention, appreciation and affection." - Deepak Chopra
"None of us are imprisoned emotional or mentally unless we allow ourselves to be." -Iyanla Vanzant
"Trade your expectation for appreciation and the world changes for you." -Tony Robbins
"Change your state, change your happiness. We use drugs, sex, eating, smoking, drinking to change our state. You don't need to this." - Tony Robbins
"Wanna keep your marriage in that same state of bliss you felt at the beginning? Then, DO you what you did at the beginning of your relationship -- you gave everything to this person. Do those things again and you will see the change and the reconnection with your partner." --Tony Robbins
"Your story is what blocks you from your breakthrough. We believe the stories we tell ourself over and over again." - Tony Robbins
"We all have our own story. And we stay attached to our story. This can stop us from growing and living. You wanna make your life better? Change your story, change your life." - Tony Robbins
"When you fail at something, you say you've tried everything cuz that makes you feel better. How have you really tried everything? If you had, you woulda found a solution. Bullshit!" - Tony Robbins
"You get what you tolerate." - Tony Robbins (ONE OF MY FAVORITES OF THE DAY!)
"Success leaves clues. Go figure out what someone who was successful did, and model it. Improve it, but learn their steps. They have knowledge." - Tony Robbins
"No one talks about failure. Let's talk about it. Why did you fail? I always hear 'resources' as the excuse -- not enough time, money, energy, technology. People blame resources as the excuse for failure. It's not the lack of resources that cause failure, it's the lack ofresourcefulness that causes failure. Resourcefulness is the cure to failure. Successful people are resourceful and find a way to make it work." - Tony Robbins (MY SECOND-FAVORITE OF THE DAY).
"Decisions and not conditions determine your destiny. Your biography is NOT your destiny. Rather it's your DECISIONS that create your destiny." - Tony Robbins
"The path of least resistance is the path with no joy, no growth." - Tony Robbins
"Common sense is not common. If you're not doing it, it's not common." - Tony Robbins
"Leap and the net will appear." - Oh, I so believe this!!
"How well you manage problems determines how far you go." - Bishop TJ Jakes
"It's the things that go wrong that make you better." - Bishop TJ Jakes
"Act like you know you're golden." - Iyanla Vanzant
"Embrace the truth. Speak the truth. Be the truth. When we welcome the truth, we live our lives like it's golden." - Iyanla Vanzant
"Tell the truth to yourself, about yourself. No one ever died from telling the truth. We often don't tell the truth. You gotta tell the truth as soon as you know it. - Iyanla Vanzant
"Tell the truth in a way that's kind." - Iyanla Vanzant
"Challenges are there to make you more aware of your inner purpose." -Deepak Chopra
Are you new to social media and currently deciding what social media platforms would be best for your small business to use? Or have you been active on social media for a while and feel you’re ready to add a new platform into the mix? Either way, this guide to the 6 most popular social media profiles including reasons to use each, challenges to each platform, and what you will need in order to make that social platform a success, is included below.
As with most things in online marketing – and, well, life in general – there are no absolutes. You’d definitely be able to find some business type that excels on a social media platform where it “shouldn’t” excel, just like you’ll definitely be able to spot a business type that should be kicking butt on a specific social media platform, yet it is struggling.
Assuming all other social media “best practices” are being followed (e.g. consistent activity levels), our guide will be a major resource in helping you navigate through the complicated waters of choosing the (next) best social media platform for your small business.
Why Use It:Facebook has the most users of any social media platform. It is a robust platform where you can share links, photos, videos and text about your brand, offers strong advertising opportunities, and has the capability to offer you a forum for your customers with Facebook Groups.
Best Industries for Facebook: B2C companies. Any company that users would feel comfortable interacting with (as page likes, and comments and likes made on status updates, are publicly viewable, and activity that’s often put in the News Feeds of your Facebook Friends).
What You Need for it to be Successful for your Business: A budget for ads. It’s the only way to guarantee any kind of worthwhile Reach (translation: the number of Facebook users shown your update) for your most important updates.
Advertising options? Yes. Facebook Ads are considered a good value for the return.
Why Use It: Twitter offers the closest thing to a real-time conversation. It’s great for sharing news, article links, and utilizing hashtags. It allows for several tweets to be posted in 1 day. It’s also easy to localize your efforts to your specific geographic region, or go as broad as your brand reaches.
Best Industries for Twitter: All companies. Twitter is often seen as the first choice for customer questions and customer service inquiries.
What You Need for it to be Successful for your Business: You need to actively engage those you follow. Talk to people like you’d speak to customers who walked into your store. You won’t get anywhere with Twitter if you use it solely for outgoing messages. You also need to send more than just a handful of tweets a day (whereas you could easily get by with 1 update a day on Facebook).
Advertising options? Yes. Twitter offers Promoted Tweets, Promoted Accounts and Promoted Trends. You only pay for what people click on. Here’s a link to Twitter’s Ad tool.
Why Use It: It’s the business form of a LinkedIn profile. You can publish updates about your business or industry.
Challenges: There’s not much that you can do with your LinkedIn Company page. LinkedIn removed the features of customer recommendations and product/service listings. You can’t interact with others as your company page; you are limited to replying only to individuals who left a comment on an update posted by your page.
Best Industries for LinkedIn: B2B companies, and any company that often posts job listings.
What You Need for it to be Successful for your Business: If you are using at least one other social media platform like Facebook, Google+ or Twitter, you can reuse the same content for updates on your Company Page. If not, you can link up blog posts from your business blog and curate industry content to share.
Advertising options? Yes. They are pricier than Facebook ads, but for some industries, LinkedIn Ads are a better targeted option than ads on other platforms. Visit the LinkedIn Ads interface.
Are contests allowed? No.
Why Use It: Pinterest in a major traffic-driver to your website, blog, or online shop. It also provides businesses a place to showcase a broader, deeper view of their brand while appealing to popular interests of their ideal customer base. Pinterest offers a higher-than-average chance of achieving virality with one or more pins.
Challenges: Without a lot of images, and without a lot of website or online catalog links, it’s going to be difficult to be successful on Pinterest. Also, it’s difficult to localize. Pinterest doesn’t currently offer a way to search users by location, and through repins, it’s very easy for someone on the opposite side of the country to repin your local business’ content.
Best Industries for Pinterest: B2C companies. Businesses that have a high percentage of female customers. Businesses that have a natural aesthetic appeal to what they sell (e.g. fashion, makeup/hair, personal style, home decor, entertaining, education, etc.)
What You Need for it to be Successful for your Business: You need a website with a lot of pages, a business blog, or online catalog, and lots of beautiful images.
Advertising options? Yes. Promoted Pins are currently in the test phase, but should be made widely available to all users in 2015.
Why Use It:Google+ is a Google product, and Google is the King of Search. Google+ has an update style similar to Facebook, but is not limited in interaction capabilities like Facebook is. It’s easy to control who sees each update posted, and has a high capacity for sharing updates. Google+ offers a lot of niche opportunities on the platform itself and within Google+ Communities. Hangouts and Hangouts on Air offer additional video and screen sharing resources for free.
Challenges: It’s a newer social media platform that doesn’t have as many users as some of the other major social media platforms.
Best Industries for Google+: All, though it’s especially beneficial if you have a brick and mortar location with a Google Local listing/Google Place.
What You Need for it to be Successful for your Business: Nothing in particular. Good content of various types works on Google+. Just be consistent and engaging, and you’re set!
Why Use It: Instagram is a photo-sharing app that allows you to connect your Facebook, Twitter, and Tumblr accounts to it. This social media “platform” comes with an asterisk because Instagram is widely considered a social media platform even though it is housed solely in an app on your smart phone. There are some browser-based programs that will help you to follow and interact with other Instagram accounts, though the initial posting of photos on Instagram still has to begin in the app.
If you are still unsure about what the next best platform is for your small business,give us a call! We’re happy to help you decipher what social media platform makes the most sense for your small business.
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My husband just left to go back to work (he came home for lunch today). But as he walked in the door today, he did two very awesome things: He told me I was beautiful and he thanked me for doing the dishes that we were both too tired to do last night.
He’s winning today.
I recently read an article going around Facebook titled The Questions That Will Save Your Relationships. I loved it. It talked about the power of asking the right questions. Rather than asking, “how was your day?“, a better question to ask would be “when did you feel loved today?” or “What can I do to help you?”
Going right along with asking the right questions, praising each other with the encouraging, complimenting, and beautiful words will add a similar boost of power to a relationship. I’ve made a list of words of affirmation that every husband or wife wants to hear, but many of these also work for boosting your relationship with family and friends as well. Give them a try. Ladies first
WORDS OF AFFIRMATION YOUR WIFE WANTS TO HEAR:
You are Beautiful (in a world that is telling woman so many things about their appearance, this one is my absolute favorite).
Thank you for preparing that meal (And if you really liked it, you should let her know).
You are a great mother
Look how much our kids love you!
You are doing a fantastic job
Thank You for..
You inspired me when….
I love your smile
I’m so thankful to be married to
I love to get ideas from you
How are you so creative?
You never cease to amaze me
You are so good to me!
You look really good in that
You’ve made our house a home
You are so kind
I love to watch you interact with other people
You make life rich
I’ll never stop loving you
I definitely married up!
I’m so proud of you
You are so smart
I’m one lucky man!
You are FUN
How do you do that?
You make everything wonderful
You are incredible
I love the way you…
I admire your ability to…
I LOVE you
You’ve got this!
You empower me
I would love to help out
I’m grateful to have you as a best friend
Your ideas are fantastic
Keep doing what you’re doing
Thank you for your support
I thought about you today when…
I am so impressed
Don’t worry, tomorrow is a new day
Let’s get something to eat (100% success rate on me)
I love to being with you
Let’s talk about something
You’re really good at that
I love coming home
I’m going to make it up to you
You are such a great wife
Please keep being awesome
I would love to
WORDS OF AFFIRMATION YOUR HUSBAND WANTS TO HEAR:
Thank you for working so hard
There’s my man!
Thank you, thank you, thank you!
You are wonderful
Thank you for listening
That’s a fabulous idea!
Thank you for caring
I admire your strength
I trust you completely
You make things happen
Thanks for fixing that
How can I Help?
I admire your faith
You are an amazing father
I love to watch you be a dad
What a gentleman you are!
The day goes by 10 times faster when you’re home!
How are you so handsome?!
I can’t stop looking at you
Wow! Thank You
Thanks for all your help around the house
Thank you for leading, directing and protecting our family!
I trust you with everything
You did amazing
Thanks for doing that
I’m so happy
That was really kind of you
You are incredible
I like the way you think
You always have the best suggestions
Is there anything you can’t do?!
I love being with you
You are a genius!
You conquered today!
You are an amazing husband
I’m lucky to have you
I’m grateful I married you
Just hold me
I respect you for that
You are too good to me
That was so meaningful to me
Thank you for your sacrifice
You know exactly what I need!
I love it when you…
I am thrilled!
What would be a fun date night for you?
You are so funny
I’m in love with you
You will do great!
I’ve never known you not to succeed
Obviously every relationship is different, so not all of these will be your favorite…but you know your spouse best! Work with their love language and put these affirmations to work!
WHAT ARE YOUR FAVORITE WORDS OF AFFIRMATION? Would you add any to the list?
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Many small businesses and entrepreneurs find it challenging to get the word out about their business in their local community because they may be operating on a shoestring budget. They may not be able to invest in large promotions and take advantage of advertising channels like running newspaper ads and radio promotions.
The good news is that your message can reach others by far less expensive methods. The following are just 10 ways to promote your small business offline.These are tried and true methods that are still being used effectively by many.
The reality is that even if you're an Internet Marketer, with a highly-optimized online presence, there is value in sharing what you do with other businesses in your local area. So the methods mentioned should not be considered as being limited to local businesses with a brick and mortar businesses.
An effective way to get more exposure for your business is to sponsor local events. This can be as simple as donating money to a local Cause. Or you might be at a point where you could provide shirts for one of the local children’s Sports Team.
If sponsoring is not in your budget, then try helping out by raising funds or awareness for a local Cause or project. Is there a local charity that is always in need of funds or supplies? You may be able to participate in that, or just help advertise a local event.
Tradeshows and even local fairs can be great ways for small businesses to connect with the local community. You can rent a table or booth and promote your products or services.
Meetups are great for exposure. In the first place you can become known through your attendance and building relationships with other business owners at Meetups organized by other people. Another option is to create a Meetup group of your own in your area. This allows you to determine the format and build your own platform and following.
There are seasonal events and events that may be connected to popular holidays in the community. Find some way to get involved so that your business can be listed as a sponsor at the event, or even as a contributor.
Using signs and logos on your vehicle. This can help draw attention to your business and get more visitors to your store. Having a well-placed phone number will allow people to contact you even if your business does not have a physical store.
Small business Flyers still work; otherwise your mail box wouldn't be filled with them each week. Try to use this idea and come up with a concept that will make your Flyer stand out more.
A good practice is to suggest to your customers that they sign up to your mailing list once you have a way for them to do so, on your website. This way they can get your Flyer, or Newsletter, delivered electronically. This also builds a mailing list that which can use when you come out with new products, run a special offer or have something that you want to share with your customers.
Many Chambers of Commerce offer buckets or packages for visitors. Getting your Flyers and marketing materials in those packages would be a good way to get the word out about your business.
How about creating opportunities to help visitors while promoting your business at the same time? An example of this would be to create a local map that depicts places to visit, local restaurants, taxi services and other helpful resources. At the bottom of the Flyer or map you want to have a “Provided By” section with your address, phone number and website.
You now have 10 ways to market your small business offline. Which of these will you use? Perhaps you’re already using one or more of these methods. Which one/s have worked and given you great results?
Yvonne A Jones is an Online Marketing Strategist | Speaker | Business Mentor and Coach. Her clients call her “The Queen of Business Breakthroughs” because she helps them get clarity in their marketing message so they attract their ideal clients and build strong business relationships to retain the customers and clients they attract. Visit her at www.YvonneAJones.com to schedule a complimentary Breakthrough Strategy Session. You can read more of her articles at www.YvonneAJones.com/blog.