Friday, March 3, 2017

15 Steps to a Dynamite LinkedIn Profile!

By:  Thomas Signorello  March 3,  2017

LinkedIn is kind of a different social media platform – don’t you think? It’s a little tricky to use, and can be much, much harder to build relationships on than, say Facebook. It does have lots of great features, but it’s not as intuitive or as easy to integrate as some of the other social networks.

However, LinkedIn holds a high place of distinction, and if that’s where your target market is hanging out, you’d better be there, too! To make it worth your while, you need to make sure you have an engaging, informative, effective LinkedIn profile. Here are some easy steps to make that happen:

1. Before you even look at your profile, take time to properly clarify WHO you’re writing to, and decide specifically WHAT you want people to take from it. Writing general “blah blah blah” is not going to help you stand out. You want to know exactly who you’re talking to, and what you have to offer them.

2. Research your keywords and keyword phrases, and use them in each section of your profile whenever you can. You don’t want your page to sound like one of those keyword-rich article marketing articles, but you do need keywords in each section so people can find you quickly.

3. With that in mind, create a clear headline and summary: who you are, who you help, and how you help them. Keep it clear and concise and use your best keywords.

4. Use a professional photo that represents what you do. Make sure you’re face is big enough that people can see it clearly, and keep the background distractions to a minimum.

5. When it comes to listing your websites, instead of choosing “Blog” or “Company Website,” choose “Other” and give your websites a title that uses your keywords.

6. If you have an active, useful Twitter account, connect it to LinkedIn here. The more ways you can connect with someone, the better.

7. Create a powerful summary. This is achieved by writing in the first person, to the specific person you’re talking to, in a conversational tone that creates an opportunity for conversation. You need to identify your prospect’s pain and show them how you can solve it. You also need to explain how you are unique and different, and perfectly suited for your prospect’s needs. Make sure you create a clear call-to-action, and put your contact information in the summary with a gentle teaser-type headline: “To boost your sales by 30% in 10 days, contact me at: 123-456-7890″ for example.

8. Create your LinkedIn URL. LinkedIn automatically assigns you a random URL. This is ugly and hard to remember. It also looks bad on a business card. Just click “edit” by the assigned link, and use your name or part of your name as the tag. Don’t use your business name because that might change. When you are finished, your profile link should look like this: <> (but with your name, instead of mine, obviously…)

9. Complete the ‘specialties’ section preferably as an easy to skim list.

10. Add widgets like your blog feed, Twitter feed, reading list (especially if you’re an author – use this to showcase your books!)

11. Complete your education and experience, again using your best keywords, and being detailed about the kind of work you have done.

12. Spell check and proofread. Let me say that again: spell check and proofread! Get a few people to look it over for errors and mistakes.

13. Make your profile public (it won’t help you much if you keep it private!)

14. Get Recommended by people you actually know, who can talk about specific ways you’ve helped them. Don’t blast a request to all your contacts – whether they know you or not – to recommend you. Yes, I have actually had this happen where people ask me for a recommendation when I don’t know them at all.

15. When you've got it together and like it, you can then make it even more powerful by searching for those people who are considered the top people in your company or industry, and checking out how they've done their profiles. See if you can glean some great ideas from them that you had not thought of.

And there you have it – a dynamic, engaging, attractive LinkedIn profile!

To your success!

Thomas Signorello is a Professional Networker and Relationship Building Coach and Mentor. He has grown a tremendous business by teaching people the Art of making others feel special and taking relationships made via the Internet Offline. To learn more about Thomas and how he helps people achieve more, visit: and connect with him on Linkedin.

Monday, November 16, 2015

Words of inspiration from Eleanor Roosevelt

Here's a great collection of quotes from The U.S.'s great First Lady, Eleanor Roosevelt:

A woman is like a tea bag- you never know how strong she is until she gets in hot water.

Beautiful young people are accidents of nature, but beautiful old people are works of art.

Do what you feel in your heart to be right - for you'll be criticized anyway. You'll be damned if you do, and damned if you don't.

Friendship with oneself is all-important, because without it one cannot be friends with anyone else in the world.

Great minds discuss ideas; Average minds discuss events; Small minds discuss people.

I could not at any age be content to take my place in a corner by the fireside and simply look on.

I think that somehow, we learn who we really are and then live with that decision.

If someone betrays you once, it’s their fault; if they betray you twice, it’s your fault.

It is not fair to ask of others what you are unwilling to do yourself.

Justice cannot be for one side alone, but must be for both.

Learn from the mistakes of others. You can’t live long enough to make them all yourself.

Life was meant to be lived, and curiosity must be kept alive. One must never, for whatever reason, turn his back on life.

One thing life has taught me: if you are interested, you never have to look for new interests. They come to you. When you are genuinely interested in one thing, it will always lead to something else.

The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience.

You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, 'I have lived through this horror. I can take the next thing that comes along.' You must do the thing you think you cannot do.

No one can make you feel inferior without your consent.

People grow through experience if they meet life honestly and courageously. This is how character is built.

Saturday, October 24, 2015

Don’t let the fear of failure stop you

sendcere-fear quoteFailure is a negative word to many people. Some are afraid to say it, because then it might happen to them. But when people take on a new project, they know that inevitability they will probably fail at some point, especially when it comes to business. Most new start ups fail, yet entrepreneurs still feel a need to try, despite that chance of failure.
The need to try despite fear is what makes us great, and it is that feeling that will help you succeed even after you do inevitably fail. Because everyone does at some point. Here are the failures of three hugely successful people and what they learned from those failures.
  1. Oprah Winfrey: You might have heard of her. Her accomplishments are almost too great to list. Yet she has had many public failures. In 1998 she developed the movie “Beloved” with an $80 million dollar budget, which she starred in, and it lost opening weekend to the “Bride of Chucky.” This failure was very personal to her. Despite all her successes, she eventually stepped away from movies until 2013’s “The Butler.” Of her failure she said: “It taught me to do whatever you’re going to do, and release all expectations for it.”
  2. Henry Ford: He’s the creator of the modern day assembly line; he revolutionized the automobile industry and the labor industry itself, but his first five business ventures were complete failures, which left him completely broke. Yet he never gave up and went on to start the Ford Motor Company, which still exists today.
  3. Thomas Edison: Perhaps there is no more fitting metaphor for failure than Thomas Edison. He was fired from numerous jobs and told by teachers that “He was too stupid to learn anything.” Yet he kept trying and trying. In fact, it took over 1000 tries for him to successfully create the first light bulb. He learned to face failure with tenacity and determination until he was successful!
If you feel like you are failing, keep trying. You are in good company. You might not know when it will work out, but it will if you just keep going.