The 3 Core Principles of Relationship Marketing and how they can help you
The Relationship Marketing Philosophy is driven by 3 core principles:
Relationship first (80% of the time), Marketing second (20% of the time)
Building a personal brand with friendship, celebration and service.
Mastering the bridge between high-tech and personal touch.
There are 6 key opportunities to celebrate and serve our fellow human beings. If we make it a habit to leverage these opportunities with those who are considered our contacts, then we will master the acquisition of friendship in our personal lives and in our business.
The 6 key opportunities are:
We live by the mantra that says: “We don’t wait until people are dead and in the casket to say nice things about them. We celebrate life now”.
The Thank You, Birthday and Holiday opportunities are a given. Hopefully even expected that we would reach out during these obvious times for celebration. Recognition, Gratitude and Lifestyle Celebrations, are the unexpected opportunities to reach out. We need to learn what they are and commit them to habit in our quest for mastering relationships in our lives.
Recognition includes any occasion to share our recognition of another’s accomplishments. This includes, congratulations, job well done, and any opportunity to recognize and celebrate another person. It could even be an unexpected greeting card that says… “Congratulations for looking smokin' hot today”. How many husbands would have better marriages if they were in the habit of sending celebrations like that.
Gratitude includes acting on ones promptings to reach out and share how much you appreciate someone. Another mantra that we live by says this: “That which you appreciate appreciates”. This is a habit that will spring-board the relationships you have with your Self, with others and with people in your business.
Lifestyle Celebrations include any opportunity to share lifestyle interests that you have with others. This is where pictures and the written word help us celebrate the common interests that we share. When my son played football, I would take pictures of his teammates making a great play in a game and then put that picture on a greeting card and send it to them. An owner of a motorcycle dealership took pictures of his 8-year-old son racing his motorcycle at a big event. He put that picture on a greeting card and sent it to a group of his customers who bought motorcycles from him. He didn’t ask his customers for anything. He simply included the message: “I hope your family is enjoying this amazing sport as much as we are…Happy Riding!
After sending 120 million greeting cards of celebration like this, I think you can say we have learned a thing or 2 about how people master relationships through creative celebrations. We are taking Relationship Marketing to a whole new level.
Together, as we teach the MRM philosophy along with the 6 key opportunities to celebrate and serve, we will help millions to become Masters of Relationships. Please join us at an upcoming MRM Seminar or simply read, listen and share these posts with others.