Professional Marketing: What An Ice Cream Man Can Teach You About Doubling Your Business!

December 18th, 2013

 

I was away this weekend with my family and had an opportunity to teach my children a valuable sales and marketing lesson about how to stand out and differentiate yourself.  (Hey, what do you expect…I’m a marketing guy)There is an ice cream man - we’ll call him Bob, that we have known for at least 15 years. He sells at least TWICE as much ice cream then every other ice cream man on the beach…and does so EVERY year.

In fact, even though I can buy the same exact treats for the EXACT same price from 20 other guys…my kids won’t let me buy from any other vendor. Why does he sell so much? What makes the difference? Why do families let several ice cream men walk by and wait for Bob even though they all sell the same products.

The Answer: Bob connects with everyone in a way that NO other ice cream man does. His friendly, genuine, sincere interest in the kids and their families is what separates him from everyone else. He asks the kids questions about their life…

…and asks the parents questions about their kids, etc.  It is this “connection” that has enabled Bob to create this bond with everyone on the beach. What Bob realizes is that it’s NOT about the ice cream – it’s about the relationship(s).

Every other ice cream man just wants to sell fudgie-wudgies … if only they knew!

Dr. Len Schwartz

Building Your Business ... How to Inspire Hope and Courage into Your Organization

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Thomas Signorello is a Professional Networker and Relationship Building Coach and Mentor. He has grown a successful business by teaching others the art of making people feel special, doing  it both online and off. To learn more about Thomas and to connect with him via Social Media, please visit ThomasSignorello.com by clicking HERE.

What we can learn for a windowsill of dead flies

By: Thomas Signorello  November 23rd, 2013

I heard this story many times over the years from my good friend, Jordan Adler. Here's the author of "Beach Money" and a great storyteller. He also is one of the Top 10 Networker's in the world!

When he presents from the stage, he tells this short little story ...

We stand in a room. The room is relatively small and there is a single window in it. The window has clean/clear glass in it and it is closed as well as locked. There is no way to open the window.

Bumping up against this window are a few flies. They buzz and bump ... buzz and bump ... eventually ending up on the windowsill with many of the other flies who tried to escape to freedom. What a sad way to go.

We've all seen this. Flies trying over and over to "escape" and get to the open air. They can see it. Yet, they try over and over to have different results. Buzz, buzz, buzz ... Bump, bump, bump.

Hundreds of them try. Almost all fail and fall to their death. It's a sad story.

The saddest part, is that there is an open door on the other side of the room, less than ten feet away. The door leads to freedom and safety. Yet, virtually all of the flies die. A few see the door and make it out. They go on to live happy, healthy lives.

When it comes to Network Marketing and Direct Sales, some people will not embrace the profession or the concept. They will be quick to criticize and tell others what they "can't" do. 

They then go back to their work in the corporate world or small business endeavor and trade time for dollars, never truly understanding the power of leveraged income and the freedom that it can bring. 

However for some, they will embrace the "new" way of thinking and attempt another way. Like the flies in the story, they will see a different way to freedom. Some will make it. With it comes a life of abundance. The alternative ... too horrible for me to imagine!

Thomas Signorello is a Professional Networker and Relationship Building Coach/Mentor. He has grown a tremendous business by teaching people the Art of making others feel special and taking relationships made in person and via the Internet, Offline. To learn more about Thomas and how he helps people achieve more abundance in their lives, visit his website: ThomasSignorello.com by clicking HERE.